How we began:

Fan of the Sport officially opened its doors Oct 15, 2011.
In the beginning the store only carried sports novelty. Thanks to customer demand our inventory grew to include gaming products, Magic the Gathering, Pokémon, War Hammer/4K, and board games. We now carry a wide variety of sports novelty, caps, gaming products, and pop social collectibles but remain with our roots in sports collecting. We are also a Certified Diamond Dealer of Upper Deck. The demands of our clientele prompted a relocation in 2021 to 417 Wellington St. in the Elgin Center
Fan of the Sport is full of great products and we boast a gaming room that comfortably holds 12 players with additional seating at the counter to play or open packs.  We have a War Hammer/4K table in the game room with lots of terrain players can use anytime. 
Fan of the Sport has become a regular vendor at local hockey tournaments and Comicons in the past 5 years.

Fan of the Sport is owned and operated by Marty Hancox. Partnered with Youth Employment Services, bringing in teens/youths for job experience and work skills. The Store also sponsors a local Slo-pitch team and supports local charities and is an active member of the local community.

Marty’s love of sports and gaming has morphed Fan of the Sport into a safe haven for geeks of all kinds for their sports and gaming needs and you can always find people who share an interest in whatever your pleasure is.

Our Staff

Marty Hancox Story

Marty attended East Elgin Secondary School in Aylmer.   After graduation he then attended Lambton College where he studied Marketing.
As a young man he worked summers at Coyle and Greer Awards where he eventually accepted a full-time supervisory position. During those 5 years Marty  attended night classes and achieved an Industrial Management Diploma.
After moving to ST. Thomas, Marty was hired at GKN Sinter Metals where he worked for 12 years. Marty was very active with the workplace social club. He got quite a scare during the automotive collapse in 2008/09, where many good automotive companies in ST. Thomas closed operations. 
This made Marty start to think of other employment. He had always dreamed of owning his own business one day and began to put his plan in motion. After renting a small space in St Thomas on Talbot St Fan of the Sport was born.   
During the day, he ran Fan of the Sport and continued to work at GKN Sinter Metals at night. A few months of this and Marty decided to jump in with both feet and leave his position at GKN.

Marty enjoys most sports both watching and playing. His favorite sports teams are Toronto Maple Leafs, Toronto Blue Jays and Washington Redskins. Marty enjoys playing board games and Magic the Gathering. During his downtime, Marty enjoys spending time with loved ones, watching TV/movies, working out and day trips/traveling.

Marty grew up in Springfield a small rural town. He spent much of the time on his Grandfather’s farm where he learned the value of hard work in a family oriented business. He believes any life goal is doable with hard work and dedication. If you have a goal go for it or you may regret not chasing your dream.


Adam Janisse

Adam Janisse is an employee at Fan of the Sport. Adam graduated from Central Elgin Collegiate in 2013 and is currently enrolled at Fanshawe College in the Interactive Media Program.
He started working at Fan of the Sport in 2013, and has been involved with running and playing in the Magic the Gathering tournaments hosted there. Adam has a wealth of knowledge and is a great source for anything MTG related.
When he is not at the store he enjoys playing Magic, programming, horror movies, and guitar. Adam and his wife are currently expecting their first child. 


Fan of the Sport in the News